Appeal to Pity - This is an example showing a supposedly young boy that lost both of his parents and has to take care of his siblings with no help or money.

http://www.youtube.com/watch?v=WafrXhJ22QY

In my own words, I think that appeal to pity is a fallacy that relates to personal beliefs more than others. It's going to be hard for someone who understands the topic they talk about in this commercial to not feel for the main character.